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Kamis, 31 Maret 2022

Great Gifts For Cat Lovers


Great Gifts For Cat Lovers

There are a lot of great gifts that you can give to cat lovers, although photo frames are among the most popular.  Photo frames are very affordable, and make a great gift for anyone who owns a cat or other pet.  Those who own more than one cat will truly appreciate photo frames – as it gives them a chance to show off their pet.  Cat lovers can also frame pictures of their pet for memories as well – and keep them forever and ever.

Before you give a cat lover a gift, you should take into consideration what type of cat the person owns.  There are several breeds out there, including tabby, pure breeds, calico, Persian, and of course the infamous Siamese breeds.  Someone may own several cats as well, which is why you should know a little bit about the breed or breeds someone owns before you get them a gift.

You should take into consideration whether or not the cat lover has an outdoor or indoor cat.  Cats, unlike dogs, are more than happy to spend all of their time outdoors.  Outdoor cats can be a lot of fun, especially if the owner spends a lot of time outdoors.  Cats have a natural urge to go outside, even if the owner has an indoor cat. 

Cats who reside indoors are less exposed to sicknesses and common health problems that outdoor cats are exposed to.  Indoor cats are almost always trained to use the litter box, which makes them easy to maintain for their owners.  Nearly all gifts that you can get for a cat lover are designed for those who keep their pet indoors.

If you’re looking for a humorous yet exciting gift, you can always give the gift of catnip.  Catnip is one of the most popular treats for cats, as it’s a naturally occurring plant that has a unique affect on a cat.  Catnip gives off aromatic oils that will often make cats appear to be drunk and very hyper – which is always great entertainment for both owners and guests.  Catnip is completely safe for cats to consume, often times being included with gifts such as chew toys and play balls.

Other great gifts for cat lovers include decorative mats with cat pictures, which you can get personalized for the owner if you prefer.  You can also give cat videos, musical cat dolls, cat shaped mail boxes, toys and treats, and various other goodies that are directed towards cat lovers.  If you do your shopping on the Internet, you’ll find that the possibilities are endless.  Cats are very popular pets – meaning that you’ll have no trouble finding the perfect gift for the cat lover in your life.(red)


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Rabu, 30 Maret 2022

Giving Your Cat A Pill


Giving Your Cat A Pill

Giving a cat a pill can be a nightmare.  No cat wants something shoved down his throat, and he will fight you tooth and nail to prevent it. Although most cats are small in size, you’d be quite amazed with how much power they actually have.  There are ways that you can get your cat to take his pills, which we will cover below.

The easiest way to give a cat pill is to crush the power into a powdery form by putting it between two spoons.  Once the pill is powder, mix it in with some wet cat food.  Cats that are used to eating dry cat food will see the wet food and think of it as a treat.  They will normally eat it up, unaware that they just took their medicine.

If the medicine happens to be in capsule form, all you have to do is pry the capsule apart then sprinkle the medicine on some wet food and serve it to your pet.  If the food also contains the pill or if your pet is sick, chances are he won’t eat it.  In this event, you should look into a pet piller.  You can get these handy devices from your veterinarian.  They are plastic rods that hold the pill until you press a plunger.  When you get one, you should always get a long one with a softer tip.

When you get your gun, your vet should show you how to use it.  The most difficult aspect of using the gun is getting your cat to open his mouth.  The gun will more or less shoot the pill in the cat’s mouth, and down his throat.  You’ll need to hold him tight, to make sure that he doesn’t wiggle his way loose.  Once you have his mouth open, you’ll need to squeeze the trigger and pull the gun away quickly.  After the pill has been inserted, make sure you give your cat a treat.

If you aren’t comfortable using the gun, you can always try giving your cat his pills by hand.  To do it this way, you’ll need to hold your cat still, and open his mouth with your hand.  Once you have his mouth open, you should aim for the back of his throat and throw the pill in.  Once it is in his mouth, you should close his mouth with your hand and hold it shut for a few moments.  This way, your cat will swallow the pill if he hasn’t already.  

If you can’t get any of the above techniques to work, you can always go to a local pharmacy and get them to a make flavored gel or liquid using your cats medication.  You should use this as a last resort though, as it can tend to get expensive.(red)


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Selasa, 29 Maret 2022

Giving Your Cat Medication


Giving Your Cat Medication

There are times in every cat’s life when he will need to take medication of some sort. Cat owners who have been through this know how hard it can be getting the cat to cooperate. Below are a few suggestions that may help in your endeavor.

The first choice is to hide medication in some of your cat’s favorite food. This may not always be easy, as in the case of capsules or pills.  The cat’s keen sense of smell will also be a problem, so it is advisable to pick some of the smelliest food you can if you use this method.  

Liquid medication works well mixed into food, especially salmon. The liquid mixes well with the oils and is almost undetectable by your cat.  If at all possible, ask your vet for medication in liquid form.  

Crushing a pill or emptying a capsule into food is risky.  The taste and smell is often bitter and easily detectable by the cat.  If you must use this method, make sure whatever you use is sufficiently strong in both smell and taste.  It will also be necessary to make sure your cat eats the entire portion in order to get all the medicine into his system.

If you must give medication to your cat without the benefit of food, pick him up by the back of his neck like a mother cat. This will render him momentarily unmovable. Gently pry open his mouth and place the medication as far back as possible. Holding his mouth gently closed, stroke his throat. This will cause a reflexive swallowing reaction. Once the medication is down, give him cuddles.

If all else fails, you can talk with your vet and have him show you how he suggests administering medication to cats.(red)


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Senin, 28 Maret 2022

Bidding Directories Ads - General Introduction



Bidding Directories Ads - General Introduction

It is the newest trend on the online market that allows users to manage and control their link placement in directories. It generally works in this way that if you bid higher on your listings then you will be placed in higher position in your category.

The main specialty for this kind of bidding is that even if your site is new and you want to make traffic flow in your site, then just by bidding more on the place where you want your site link to be placed, you can get that place. This is a very easy job, isn’t it? 

They allow you to bid by making the lists alphabetically. Your site will have more traffic if you bid higher. If your site is being listed on the 5th place and you want it to be higher, the thing that you need to do is to bid just $1 more than above listing. After this you will see that your site has gone up one place and has replaced the site link which was above yours. So, the general idea is that if you want to get more traffic to your site you need to bid more because without investment you cannot gain anything. The more you will invest the better you will gain.

Bid directories will always list the top 10 links of each category on the first page of each category and all other links apart from top 10 links will follow consecutively according to their bid. Among all categories, the overall leader who will have the highest bid will be placed at the top of the site.

So what are you waiting for? Get yourself a huge traffic to your site and make yourself popular in the link building world.

When Kitty has the Flu


When Kitty has the Flu

There are a number of medical conditions that affect your cat, and so having a vet that you can call for illnesses and injuries is best if you choose to keep a pet. Just like humans, cat can also get the flu. Flu in cats is due to an upper respiratory infection and can affect cats of any age, but is especially found in young or old cats. If you suspect that your cat has the flu, call your vet o get further instructions for nursing your cat back to health.

The flu in a cat will look similar to the flu in a human. Depending on what agent is causing the flu, there are a wide range of symptoms and severities. Major signs that your cat has the flu includes inflammation around the eyes and nose, discharge from the nose, a raised temperature, weakness and loss of appetite, sneezing, and coughing. It is important to get treatment for your cat immediately so that your cat is not left with chronic diseases.

Your doctor cannot cure the flu, as is also true for humans, but the symptoms of the flu can be treated. It is important for your cat to get plenty of nutrients during his or her illness, so that strength can be regained. Encouraging your cat to eat and drink is helpful, and if your cat is not adverse to water, gentle baths may be relaxing. 

Talk to your vet about specific treats you can use, like sardines, which will get your cat to eat more even if he or she is ill. If your cat’s condition worsens, or is very severe, it is extremely important for you to take your cat to the vet. A vet hospital stay may be necessary to allow re-hydration and feeding.

There are certain things you can do to prevent cats from getting the flu. Vaccination for the flu will drastically reduce the severity of the flu if caught. If you have multiple cats in your house, you should also consider isolation if a certain cat has the flu, since this disease spreads quickly. Clean the bowls often and disinfect your hands and clothing after handling the cat. 

You can also talk to your cat’s vet in order to find out other things you can do to help your cat feel better more quickly and to prevent your cat from getting the flu in the first place. Remember, vet care is always the best choice to keep your cat healthy and happy.(red)

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Minggu, 27 Maret 2022

Bidding Directories



Bidding Directories

So you have heard about this site or you have been to it, but you cannot figure out what it is or what it can do. MTA web directory is the simplest way in which one can bid on a link, or a few links if they wish to do so. The link directory on MTA displays all of the links it currently has, and does so in alphabetical order, which makes it much easier for someone to find what they are looking for if it is something specific and they do not want to go through all the other sites and links as well. It allows you to start your bid at the bottom and slowly work your way to the top of the list. With a very low costing starting bid of just $1, you are guaranteed to have a spot in MTA’s successful directory list.   

When you would like to increase your bid to one of the top positions, you have to know that this would be a wise decision to make as it will not only get your link to be at a higher point in the directory but it will also give you a chance to have your site advertised with the rest of the top ten on the home page of the website. This means that when visitors come to MTAweb.com, your site will be one of the first things they see. In other words, you stand a great chance at getting a comeback to your site sooner than you thought.

It is important that you buy links because the links are what get you the results that you want. The popularity of the links that are listed in the MTA directory is in fact one of the most important factors in the performance of the search engine. Links are important and this is why you have to purchase a link in order to bid on something and the best part is that a link will only cost you $1, which is nothing compared to what you would pay if you decided to do it through any other company or website.

By escalating the quantity of links to your web site, you will be able to have your site listed much higher in all the search engine results. So when your site is looked for on the search engine it will be very easy to come across as it will come up as one of the first. This will bring many more people to your web site as well as increase your Google PageRank. It will also improve on the whole strength of your web site. Making it better, faster and more interesting each time.

Beverage Company Sponsors Teen Games



Beverage Company Sponsors Teen Games

As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation.


"Our goal here is to support elite high school athletes by giving back to the same markets that support our sales," said Anthony Miller, chief executive officer of Fire Mountain Beverage. "This event helps to accomplish one of our objectives by promoting healthy living through education."


Since the passage of the Pupil Nutrition, Health and Achievement Act of 2001, California schools have banned the sale of sugared, carbonated beverages and are moving toward juices, certain sports drinks, diet sodas and bottled water. And recently, major beverage distributors have followed suit, agreeing to stop selling sugary drinks to the nation's public schools.


Fire Mountain's Five O2 oxygenated bottled water is enriched with vitamins A and C, niacin, potassium and calcium, making it a more nutritious alternative to beverages containing sugar, caffeine, sodium and carbohydrates. Five O2 also comes in fruit flavors that are appealing to consumers of any age. By sponsoring the games, the company hopes to show teen athletes that they have healthier options with which to quench their thirst. 


The L.A. Watts Summer Games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to foster understanding and camaraderie among the area's high school students. The games now include competitions for both boys and girls in soccer, track and field, volleyball, tennis, cheerleading, music, art and poetry and more. Nearly 200,000 young people have participated in the games to date.


To promote the achievements of high school students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the community through volunteerism.



Best Result For Pay Per Click Advertising Search Engine Advertising Internet



Best Result For Pay Per Click Advertising Search Engine Advertising Internet

You will find ideas and articles on pay per click search engine advertising or pay per click internet advertising as it is also called.  Cybertegic, a PPC internet search engine marketing company, specialize in building pay per click advertising campaign for ebusiness.  Our pay per click internet advertising follows special practices to achieve the best result for PPC search engine web marketing campaign.  So check out Mamma's Internet marketing solutions, including pay-per-click advertising, graphic ad network, xml search feeds and the branded search box.  

Cybertegic, a PPC internet search engine marketing company, specialize in building pay per click advertising campaign for ebusiness.  Our pay per click internet advertising follows special practices to achieve the best result for PPC search engine web marketing campaign.  Our staff can setup your pay per click Internet advertising campaign.  You will find ideas and articles on pay per click search engine advertising or pay per click internet advertising as it is also called.  On this site, I will show you how to make money on the internet using affiliate programs and pay per click advertising.  I tried almost every internet money making opportunities that exist and my biggest find was pay per click advertising.

This is the reason why pay per click advertising returns are far better than banner advertising - the internet user is looking for you!    Internet advertisers can select from a variety of performance-based advertising alternatives, including pay-per-click, banner, e-mail, and pop-up campaigns.  With Pay-Per-Click Advertising an advertiser only pays when an Internet user clicks on their keyword-targeted ad and gets transferred to their website.  This allows the Internet Marketing company the scope of reducing pay per click advertising spend and of increasing significantly the number of target keywords.

Continue article Advertisement Click fraud has been a problem nearly as long as pay-per-click advertising emerged as a preferred model for Internet advertising.  Silicon Valley's twin titans of the Internet era get almost all their revenues from pay-per-click advertising.  So check out Mamma's Internet marketing solutions, including pay-per-click advertising, graphic ad network, xml search feeds and the branded search box.

Best Internet Marketing Strategies – Success Is Yours



Best Internet Marketing Strategies – Success Is Yours

Do you have a list of words that you like?  I used to have a pretty extensive list.  I had lots of words on there, but unfortunately I have forgotten many of them because I wasn’t thinking about them enough.  This is depressing because that list was such a simple little pick me up to maintain.  I also liked that I liked the words for absolutely no logical reason.  For example, the word “fusia” was on there and I’m not even one hundred percent sure what color that is, but I like the sound.  Incidentally, I’m thinking fusia is a burgundy-ish color.  


I once was out to eat with a girlfriend named Kit (actually her name was Katrina and for some reason it was shortened to Kit rather than Kat).  The relationship was clearly coming to a close, but we still had a few dinners and drinks in us before the official end.  Anyways, that night she told me that she liked the word “perpendicular” and although I was mentally tainted in my thinking about her, because I knew that we were going to break up, at the moment that she said that, she seemed to me the most beautiful woman in the world.  I like words and I like people who like words.


Anyways, I just realized that I also like the word “strategy”.  I’m not sure why.  I like it and moreover, just thinking about it makes me wish I had a strategy…for anything…except marketing.  I don’t want a marketing strategy and I definitely don’t want an internet marketing strategy.  Much like my feelings towards Kit in a positive way, I think that I would be negatively influenced by someone who had an internet marketing strategy.  I don’t even want to think about what I’d feel towards someone who claimed to have the best internet marketing strategy.  So in conclusion, I feel that the word strategy is cool and I also feel that actual strategies are cool, but a marketing strategy to me reeks of exploitative intentions and to me that is just not cool.



Benefits Of The Business Cards


Benefits Of The Business Cards

Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it. 


There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some don’t use marketing at all and just flourish through word of mouth. 


On a more personal level if that person travels around, the best thing to carry and give out is a business card.


Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future. 


Such instruments are easy and light to carry along. It saves a lot of time and trouble for the other person to jot down one’s contact details. 


Making a business card is easy. One can do this at home and just print it in the computer. Should the person decide to have it done by a small printing firm, the individual should be sure that the spelling and the design is correct. This will make it easy for people to get hold of the services one can do. 


Business cards should always have some important details such as the name and contact number where the person can be reached and the company that one works for. If the person is self-employed, this can also work to get more customers for the business.


Since most people who get business cards simply put it in the drawer with the others, one should be imaginative in letting people recall it.


A few good examples are giving it in the form of a magnet that can be placed in the fridge. Should that person drink coffee in the office, one can have a coaster made that people will surely notice. Since computers are a necessity in the workplace, a mouse pad will also be a good idea to give away. 


There is also another way of making oneself noticed by other people. That is carrying the business cards of other people and giving it to those who need it. When this happens and the person asks how the card went to that person, the individual will be remembered and one’s services will surely be called upon in the future by these two potential customers. 


Businesses survive due to a regular customers and having new clients. This will bring additional revenue for the company and allows the company to flourish. By using the resources one has such as the use of business cards, this will happen. 


These small hard pieces of paper are things that one can give out at anytime. Be it in a convention or some other function related to work or in parties and other social gatherings that will really help increase customer traffic. Small things do come in small packages and bringing this handy thing around can really help the person a lot.



Best Advertising For Small Business


Best Advertising For Small Business

The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not be an issue if the outcome of the ad was known. 


If a small business owner had a choice of paying $1000 a month for advertising that brought in a guarantee of at least $2000 a month profit, or paying $500 a month for advertising that brought in $750 worth of profit a month, there would be no hesitation. That savvy small business owner would gladly shell out $1000 each month for the advertising.


Small business advertising has no such guarantees however. It’s not like buying a refrigerator that is guaranteed to keep the milk and eggs cold. $1000 of advertising might bring $8000 of profit, or it might bring in zero. So, what’s a small business owner to do, especially if faced with a limited budget?


The best answer is to use small business advertising that only charges the owner when and if it works. There are several ways of doing this.


The primary method is called pay per click. This Internet option is available with numerous online merchant sites as well as hundreds of newspapers across the country and the globe. Simply put, a small business agrees to pay a specified amount to the publisher, or the merchant site, for each ad that entices a consumer to come to the small business site. The price paid is generally an amount that the small business owner has bid on. More and more newspapers are offering this option as they struggle to maintain competitive online with eBay, Craigslist and other pure play classified and marketplace sites.


Another option for pay per click and inexpensive advertising for a small business that wants to concentrate on local customers is with regional publications or some of the larger metropolitan newspapers and groups that are introducing citizen media sites. These zoned products offer a much less expensive buy because the small business advertiser is buying the local neighborhood instead of the total metropolitan circulation of the metropolitan paper.


Companies such as YourHub, a product of the Denver Post and Rocky Mountain News, are licensing these citizen media sites to other newspapers in other areas and those welcome small business advertising and discount the price. They also encourage citizen journalism. The small business owner can contribute articles, photos and local stories, although the paper will undoubtedly edit something too unabashedly self-serving. This is still a great way for a local entrepreneur to introduce himself or herself to the neighbors in a friendly, casual and soft sell way.



Feline Leukemia Virus Disease: A Major Threat to your Cat


Feline Leukemia Virus Disease: A Major Threat to your Cat

Just like in humans, cats can develop very deadly medical conditions. One of the most common and fatal kinds of disease a cat can contract is feline leukemia virus disease, known as FeLV. Leukemia, which is also found in humans, is a disease of the white blood cells. There are three major types of this leukemia. Today, we can protect our cats for FeLV with a vaccine, so it is important to have your pet up-to-date with medical care at all times. 

With FeLV, there are three disease categories. The first are the leukemias, which are similar to what leukemia is like in humans. This is cancer of the white blood cells. However, not all FeLV diseases are cancer. Lymphosarcoma is the second category. Also cancerous, this disease begins in the lymphoid tissue around the lymph nodes. It affects the intestinal tract, kidneys, liver, spine, brain, blood, and bone marrow. The third category is the non-cancerous diseases that fall under the umbrella of FeLV and include immune suppression, anemia, and arthritis. Some of these medical conditions may also be fatal. 

Cats are most commonly exposed to FeLV when they get into fights. FeLV is a virus that is spread mainly through saliva, and the wounds a cat receives from bites during a fight provide an entry point into the body. Cats can also get FeLV from sharing food or water bowls, grooming one another, and transmission from mother to kittens. If your cat contracts FeLV, there may be many possible outcomes. Some forms of the disease cannot be treated, however, so prevention is important. Remember, though, that a cat can live with the disease for many years and so your vet can help you choose the best course of action. Cats infected with FeLV are dangerous to other cats, and so they must live in confined single-cat homes, or you can choose euthanasia. 

So far, there have been no studies that have found any correlation between this disease in cats and diseases in humans, so your family should be safe. That said, high-risk individuals should avoid contact with a sick animal. This includes newborns, senior citizens, AIDS patients, and chemotherapy patients. Because the virus cannot live for more than a few hours outside of the cat, you are safe in having cats return to your home as soon as two days after the infected cat is gone. Talk to your vet for more details.(red)

Sabtu, 26 Maret 2022

Astrology: Cancer


Astrology: Cancer

Seru TV - The sign of Cancer (June 22 – July 22) has very little to do with that prickly crustacean, believe it or not. In fact, it’s hard to pin down exactly what constitutes the Cancer personality.  The ancient Egyptians perceived Cancer as the sacred scarab. It was a symbol of resurrection and immortality and they often placed a carving of a scarab in the body where the heart had been, as part of the mummification process. 

Cancers are very imaginative and intuitive. They make great artists and musicians. They’re not risk takers, and will take the time to contemplate all sorts of outcomes and probabilities before taking on a new venture. They’re very sympathetic and protective of those around them. They will help out in whatever way they can, although not impulsively and will temper their generosity with calculating all the risks first. They’re emotional and loving, and great family and pet people. 

In the Zodiac Great Year, the Age of Cancer fell between 8600 and 6450 BCE. It was a time characterized by the worship of mother goddesses. During this period alcohol fermentation was discovered and people began to use copper. 

Cancers make good journalists, writers or politicians because of their ability to think and judge independently what they’re told. They’re good in public service, perhaps in social service agencies. Cancers are good providers because they themselves love comfort and a good life.  Cancers can procrastinate and can upset their families with this trait. They’re not too good at taking orders, so positions where they’re required to be submissive or subordinate may not suit them well. 

Famous Cancers comprise an interesting mix of accomplishments. They include the Duke of Windsor and Bob Fosse, Sylvester Stallone, the Dalai Lama, Robin Williams and Ernest Hemingway. 

The best partner for Cancer is Taurus, while the sign with the least potential for a harmonious relationship with Cancer is Aries.(red)

Advergaming: Advertising through video games



Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.


ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game. 


Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional. 


BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.


In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.


These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers.  This is also effective in reducing the price of games that have a monthly fee. 


TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game.  Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL. 


This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players. 

Advertising: Self Promotion



Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job. 

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. 

Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience. 

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product. 

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get. 

Reviewing competitor’s work on a regular basis would prove fruitful.  This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products.  A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Low Budget Advertising



Low Budget Advertising

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money. 


There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers. 


Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.


The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.  


Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc. 


Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.


Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices


The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.   

Advertising on Television



Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.


When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount. 


Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration. 


Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.


If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.


The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Feeding Your Cat: Dos and Don’ts


Feeding Your Cat: Dos and Don’ts

Food for cats is of course one of the most important needs of cats and it has to be provided by the owner. I think everyone agrees that this is the number one need of animals like cats and the kind of food you feed them would also reflect the nutritional contents of the food intake.

We have to feed our pets with the most nutritious food so that they would be able to grow well and be free from possible sickness. There are guidelines to remember like giving a balanced-diet to your cat and as much as possible do not run out of drinking water. What then are those other reminders?  Those tips that would let us overcome wrong feeding of cats?

- Avoid giving to cats meals that include By-products," "meat and/or bone meal," "animal digest," most other descriptions including "digest" or "meal," and added sugars. These won’t be good for them and would be of no use for them too.

- Do not give food that includes corn meal as filler.

- Avoid giving meals that conation like almost 50 percent of carbohydrates fillers. 

- Food with too much preservative is highly-discouraged.

These tips must be noted for if one does not know what to buy for his cat, he would surely end up giving the wrong food. 

What then could be good for cats?

Always bear in mind the basic nutritional needs of your cats. This includes Protein from a meat, fish, or poultry source, Taurine, an essential amino acid, certain other vitamins, minerals, enzymes, and fatty acids and of course Water.

Do cats need carbohydrates? 

Well, they do not need such as much as we do. We could not get away from those carbohydrates fillers especially in canned cat food but it has to be ensued that it does not reach or exceed 50 percent of fillers. One big tip is feed your cat varied food from time to time; cats could get easily bored if you feed them with the same food all the time. It would plunge down appetite and of course, the total nutrition of the animal.

We hope that with these bits and pieces you are able to take note of the important tips you need to do which would deal with the right food for your cats. 

Enjoy growing pets.(red)

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Jumat, 25 Maret 2022

Advertising on Internet



Advertising on Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising. 


It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors. 


Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system. 


With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.


Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.


A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.


Interstitial ads are those that are displayed before directing over to the desired page.


Wallpaper ads form the background of the web page.


The ads that float on the screen are known as a floating ad.


Polite ads download on a low pace without interrupting the normal functioning of the website.


An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.


Advertisements which are displayed in a video form on a website is known as a video ad. 


There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.


Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education. 

Advertising in Yellow Pages


Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider’s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn’t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don’t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it. 

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online.  Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet. 


Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn’t mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won’t bother them and they will talk about the company to people they know, which will fetch new customers. 


The objective is to work smartly and select the right method of advertising. If a business isn’t using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.(red)

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Advertising for Free



Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.


A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday. 


Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in. 


Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.


Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address. 


Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers. 


If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.


Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.  

Advertising Yourself To Friends?



Advertising Yourself To Friends?

Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you'd like to think to small businesses. 


Since people like to do business with friends, it is important you help them to know what you do. 


Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.


Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.


Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary. 


So it's up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colleagues are valued assets to promote both you and your business.


Your goal is to become the "go to" person when your friends need your services.  Instead of the "WIIFM" What's In It For Me formula, you want to get them to ask you "WCYDFM", What Can You Do For Me? In other words, "Can I turn to you for valuable advice to help me solve my problem?"


Sure, your friends may know what type of business you are in. "He has a garage, she owns a consulting service, he is a mortgage broker, she sells real estate" and so on. Sometimes, small businesses can have vague names, which cry out for further explanation.


So it can be quite productive if you simplify and clarify precisely what you do in terms your friends can understand. Tell stories. Give easy-to-understand examples. 


You probably already have one or two "elevator" speeches of 10 or 30 seconds explaining what you do. Develop another version suitable for more general use.


When you tell others what you do, use your own personal style of story-telling. Take advantage of impromptu situations, and be sure to use your judgement about when to insert your message into the conversation.  


Make it easy for people to talk about you with others in their own circles of friends and acquaintances. This how to use the multiplier effect: friends tell friends... who tell friends, etc.


In the never-ending quest for new customers and clients for your small business, why not take advantage of personal opportunities right there in front of you every day?


And be sure to learn about their businesses, too. It works both ways!

Advertising Temptations & How Small Businesses Can Handle Them



Advertising Temptations & How Small Businesses Can Handle Them

New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.


The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing.


To illustrate, picture that ad salesperson standing right there in your business. 

Temptation is staring you in the face. "It's a great deal," they tell you. Do you go for it or not?


Here are three sets of realistic questions to ask yourself as you evaluate the proposal:


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1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the "next level" category? Remember that you've got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.


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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?


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3. Can you afford it?  Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?


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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn't. It's called learning from your experiences of being in the trenches.


Temptation stares you in the face at the least expected times. Temptation can come from hearing or reading about super results others have gotten with their advertising.


Often it appears when a salesperson tells you about the "great deal" they are offering. Temptation can come from looking forward to how great it would be if you could get similar results. It always sounds so easy.


Is temptation worth listening to? By giving yourself honest answers to the three questions above, you'll know if it's time to move ahead to the next level and succumb to your latest advertising temptations.

Facts about Cats: Do you know this and that?


Facts about Cats: Do you know this and that?

Cats are very interesting members of the animal kingdom. Some of them stay wild in the thick forests while some of them stay tamed in our homes. Wherever they are, cats are very interesting and they possess really exquisite characteristics. How much do you know about cats? Well, we hope top add more information to you:

- Did you know that cats could see 6 times better than human beings? Yes, according to studies, it is during night time when cats could really see more than we could.

- Anywhere in the world, cats are existent from steaming Africa to icy cool Greenland; you could surely find them in different corners of the world. They may have varied looks or characteristics by counting in the different factors. 

- Just like dogs, cats could swim it just so happened that they are not into it that much.

- An eighteen-hour sleep is achievable by cats in hot countries. These areas include desert-like areas and in some angles, the tropics.

- There are different cats and most of them have rare characters. 

- One of them inspired ancient Egyptians. This is the Sphynx. Actually, it does not have any hair at all.

- There are cats called Manx which originate from the Isle of Man and that they do not have tails. They just have this so-called stub.

- Who do not know the fastest animal? The Cheetah is of course another member of the cat family.

-There are also fishing cats which really show great skills in catching fish.

These tidbits are just some of those cool yet factual things about cats. When your aim is to explore more about these animals, you could always use the power of the internet in order to familiarize yourself with the world around you.

When you wish to have your own cat, you could also consider those factors that may make or break your choice. There are actually different choices of cats for pets. In general, cats are very good pets for they are very affectionate.

According to research owning cats as pets is most beneficial for ill or old patients. It has been found out that animals like cats could reduce their depression and other negative feelings brought by solitude and sickness.(red)


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Kamis, 24 Maret 2022

Advertising Techniques - That Your Moma Never Revealed



Advertising Techniques - That Your Moma Never Revealed

Okay, a couple of things need to be said before I get down to business.  First, it is important to me that I try to practice what I preach as much as possible.  This is not always the case and for that I am at times unhappy with myself.  With that in mind, I am a person who believes in open communication.  I don’t like hidden agendas.  I also believe in the goodness of people and try to give people the benefit of the doubt.  Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow.  With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.  


The goal:  I want to invent a word and have it accepted into the Oxford English Dictionary.  There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready.  What I’m trusting is that what I’m about to share will not be taken by someone else, thus supplanting a dream I’ve had for a long time.  I’m going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.


One of the criteria for the OED is that a word with a similar definition does not exist.  Or in other words, there must be need for the word.  That’s tough, but I think I have it.  The English language has no word that means “A person or thing that is one’s least preferred.  A person or thing that is one’s most hated.”  This is essentially the opposite of “favorite”.  We can get the idea across, but we have no single word that encapsulates “most hated” with the efficiency that “favorite” has for “most preferred or loved”.  The word I think can solve this linguistic gap is “malrite”.  


This surprises me, as languages tend to develop words that they need to express.  It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word.  But, I began to doubt the need for such a word, until I began looking into online advertising techniques.

Aside from my personal psychotic ranting on online advertising techniques, I wasn’t really sure what the general public felt about the issue and I certainly wasn’t sure if the industry itself gave any consideration to it.  Then I ran across an article headlined “The Most Hated Advertising Techniques”.  Wow, if there ever was reason to recharge my pursuit of “malrite”,  I have found it.  This was an article that looked into a study that examined people’s malrite aspects of online advertising.  But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the study’s volunteers.  This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that.



Advertising Secrets



Advertising Secrets

When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams! 


After succeeding in the business for this long, I'm able to look back on my old self with this kind of thinking and shake my head. 


If you're reading this article and you've come this far, you're probably looking for the magic answer yourself. You've probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat seo tactics, text-link banner exchanges, and the list goes on. 


Well, I'm here to tell you that I have the one be all end all answer and I'm sharing it with the world! 


The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable - it's all a matter of trial and error, time and talent. 


That's a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I'm sorry. For the few of you that have been down this road before and are starting to get it, you'll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better. 


For what it's worth, these are my thoughts.


1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope .gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we've come and use that as a measure for how far we can go. 


The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That's why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.


2) You Have to Spend Money to Make Money.  It's a tired line, but it's that way because everyone says it. Don't be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don't jump out a window the first time you do it, you may walk away with a big smile and a little pocket money! 


The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you're not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan. 


If you don't want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects. 


3) Presentation is Key. You'll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers' attention. I don't know about you, but I get a lot of spam for people wanting to sell me their "good, cheap, A+ #1 $$$ rolex watch, discount Viagra, H0t s1utz, etc." 


Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I'm always wondering how many of those are a scam. 


The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.


If you don't have a talent for writing (and you know who you are) you have two choices: 


Get better - easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).


Or, get someone else to do it - leaving more time for you at the helm. I like this option not only because it's a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour's work. 


If you can't afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You'd be surprised at how many things invisible to you will stand out to a fresh set of eyes. 


OK. That's all I've got for now. Stay tuned at howtoadvertise.net for more advice on how to get started with online advertising. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business. 


Advertising Pens – Fast And Easy To Apply



Advertising Pens – Fast And Easy To Apply

There’s not a question that promotional items can be an invaluable way to help market your company, product or service.  However, it’s also safe to say that not all promotional items are of equal value or offer the same marketing power.  The item given away should be wanted by the potential client, not just taken because it’s free, only to be discarded later.  These should be items that people use, preferably on a consistent basis.  


Very few promotional items can compete with the usability of advertising pens.  You have probably used one recently yourself.  Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other.


This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals.  And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.


Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company using anything from incredibly inexpensive pens to fine luxury models for your important customers


Start using one of the most cost effective, as well as advertising effective, promotional items today and get your business the boast that can only come from advertising pens.



Advertising Options - and the winner is?



Advertising Options - and the winner is?

Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their "niche". 


Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website. 


Here are 3 basic areas to consider: 


1. Placing some key targeted pages on the internet that are SEO'ed to draw traffic back to your primary website. 


2. Using Google "pay per click" campaigns with your favorite suite of targeted keywords. 


3. Placing carefully targeted content on your website homepage. 


If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active. 


If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income. 


Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites. 


The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice...articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.). 


This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.



Advertising Outdoors



Advertising Outdoors

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in airports, ski areas, and sports arenas and in-store displays among others. 


Consider this scenario: you were on your way to the office and without even looking at the morning paper you found out that your favorite boutique is opening in the neighborhood. Or you were on your way home from work when you find out that a major company you would love to work for is hiring – and this you knew without even having your own radio on. How did all these happen? Through outdoor advertising.  


Outdoor advertising is very powerful and effective. It has the ability to target consumers quickly and accurately. Likewise, it can create a strong visual impression that reinforces continuity and name recognition, making your overall marketing campaign even more effective. According to studies, more and more consumers are spending time than ever driving or riding in cars and walking in cities. This means that customers are exposed to outdoor advertising more than ever before. Hence, making use of outdoor advertising can significantly increase your chance of attracting more customers. 


Designing and creating an outdoor advertising is like creating a visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Humor is a powerful design choice for outdoor advertising. The character of outdoor advertising requires a clear message, a strong brand identity and a fast impact. Outdoor advertising shares many communication characteristics with other media, but it is the differences that truly determine what will be effective design elements for an advertisement.


So what could outdoor advertising do that traditional advertising can’t? Outdoor advertising has better advantage when it comes to a regional or national showing. And outdoor advertising can reinforce the primary message delivered through broadcast or print. Additionally, outdoor advertising requires low active processing because consumers receive its messages when they are in an inactive state of mind. Often, commuters sit idle in their vehicles when outdoor messages are presented so their mood is under stimulated. This is a good opportunity for advertisers because well-presented outdoor designs will grab attention when commuters are deprived of other creative stimulation.  


Thus, keep in mind that impressive advertising is essential for the long-term success of any brand, since advertising works best when an individual consumer learns that a product or service is a good choice for them.